Hotter summer conditions are increasing interest in greenhouse cooling and climate-control systems in North America and Europe, but financing uncertainty is delaying some investment decisions.
In an October 2 interview with HortiDaily, Lubing GreenTec’s Alexander Eugen said the company is seeing demand from both new greenhouse projects and growers upgrading existing facilities.
Retrofits become more important as heat pressure rises
Lubing says repeated periods of high summer temperatures are pushing growers to improve cooling in existing greenhouses as well as specify stronger climate systems in new builds. The company reports a similar pattern in Europe following heat waves during 2026.
At the same time, growers are weighing interest rates, equipment prices and broader economic uncertainty. According to the interview, some projects have been postponed into next year even though the underlying need to improve climate control remains.
Demand is beginning to affect planning
Lubing says stronger demand is also affecting delivery times, increasing the importance of earlier project planning. The company combines production in Germany with manufacturing in the United States, including some plastics and sheet-metal work, which gives it partial protection from shipping and tariff uncertainty.
Why it matters
Climate adaptation is becoming both a new-build specification issue and a retrofit market. If hotter summers persist, cooling, ventilation, fogging and related environmental systems could take a larger share of greenhouse capital budgets even when overall investment conditions remain cautious.
What remains unclear
The comments are qualitative and do not include market-size figures, order-book data or a quantified increase in demand. They should therefore be read as a supplier-level market signal rather than a full market forecast.
Key takeaways
- Lubing reports stronger greenhouse climate-system interest in North America and Europe.
- Retrofit demand is rising alongside new-build requirements.
- Interest rates and cost uncertainty are causing some growers to delay projects despite the climate pressure.
